Introduction

Gatorade is a drink that will enhance the performance of any athlete. This is proven through the many famous athletes that drink this beverage to improve their performance when competing. From the time it was discovered until today it has been aiding many sportsmen in all the activities they choose to participate in. This product has a very interesting history that shows if you have an idea expand on it and great things can happen.

History

Robert Cade discovered that when athletes exercise their bodies lose necessary components to stay energized and hydrated. Cade and his team quickly began research for the perfect concoction of carbohydrates and electrolytes at the University of Florida. They decided to name this drink "Gatorade" after their school mascot, the Florida Gators. Cade was only able to serve this drink to the freshman team, as soon as the freshman team started scrimmaging with the varsity, the freshman looked jest as good as the varsity. After this the varsity coach quickly ordered his team a new batch of this "magic" drink. This began leading the Gators to victories. The gators finished their 1966 season with a 9 and 2 record winning the orange bowl for the first time ever. Robert Cade perfectly embodies the expression "if you dream it you can do it" because today Cade has gained over 110 million dollars for his invention.

What Is G?

The Early Years of Gatorade

Research for Gatorade began in the early 1960's at the University of Florida. "In 1965, Robert Cade, a kidney researcher and professor of medicine, concocted a formula to combat dehydration" (Inspiration Line). It was first used in a 1967 game against Georgia Tech where the Gators crush Georgia and the coach proceeds to say "We didn't have Gatorade. That made the difference" (Inspiration Line).

Favorite Flavor

According to The Gatorade Fact Sheet, "Gatorade is currently available in 80 countries, with more than 30 flavors available in the U.S.and more than 50 flavors available internationally. Gatorade expanded to Canada in 1984,Asia in 1987 and Europe and South America in 1988." (The Gatorade Company Fact Sheet)

Timeline of Gatorade Flavors:

1969
*Lemon Lime (green)

1973
* Orange (orange possibly inspired by the Gators' Orange Bowl win.)

1983
* Fruit Punch (red)

1993
* Iced Tea Cooler (brown, discontinued in 1995)

1994
* Grape (dark purple, discontinued, replaced by Fierce Grape)

1997
* Frost Glacier Freeze (light blue)
* Frost Riptide Rush (purple)
* Frost Alpine Snow (white, discontinued.)
* Frost Whitewater Splash (green, discontinued)
* Frost Clear Melon (colorless, discontinued)
* Lemon Ice (colorless, discontinued)

1999
* Fierce Lime (green, discontinued)
* Fierce Melon (orange)
* Fierce Berry (red, discontinued)
* Fierce Grape (dark blue-violet)
* Midnight Thunder (black, discontinued)

2001
* Passion Fruit (pink, discontinued)
* Starfruit (light green, discontinued)
* Frost High Tide (green, discontinued)

2002
* Strawberry Ice (colorless, discontinued)
* Lime Ice (colorless, discontinued)
* Orange Ice (colorless, discontinued)
* Frost Cascade Crash

2003
* Cool Blue (blue)
* Extremo Tropical Intenso (red)
* Extremo Citrico Vibrante (yellow, discontinued)
* Extremo Mango Electrico (orange)
* Watermelon Ice (colorless, discontinued)
* Berry Citrus (red, discontinued)
* Fierce Strawberry (dark pink)

2004
* ESPN the Flavor (red, discontinued)
* X-Factor Fruit Punch + Berry (red)
* X-Factor Orange + Tropical Fruit (red-orange)
* X-Factor Lemon-lime + Strawberry (yellow-green)

2005
* Lemonade (light yellow)
* Raspberry Lemonade (very light pink)
* Strawberry Lemonade (pink)
* All-Stars Grape (dark blue-violet)
* All-Stars Lemon-Lime (yellow)
* All-Stars Berry (blue)
* All-Stars Strawberry (red)
* Cooler Orange (orange, limited distribution)

2006
* Berry Rain (light purple)
* Lime Rain (light green)
* Tangerine Rain (light orange)

* Fierce Wild Berry (blue)

2007
* Strawberry Kiwi Rain (pink)
* Tropical Mango A.M.
* Orange Strawberry A.M.
* Cran Raspberry A.M.
* Super Bowl Berry (deep red, limited edition)
* NBA Orange Cherry
* Cherry Rain (light red)
* Gatorade Tiger (named for Tiger Woods, true flavor unknown, announced on Around the Horn)

Year unknown
* All-Stars Ice Punch (colorless)
* All-Stars Tropical Punch (orange, discontinued)
* Gatorade Smoothies (orange, fruit punch, mango, strawberry)
* Citrus Cooler (orange-yellow, 4th flavor introduced during the 1980s after fruit punch; gained popularity as Michael Jordan's preferred flavor, limited distribution)
* Strawberry Kiwi (pink)
* Cherry Rush (deep red, discontinued)
* Cherry Lime (pink, discontinued )
* Lemonade (yellow, available about 1988-1989. it is unknown if this is identical to 2005 recipe, this may not be the same product.)
(wikibin)

The Althletes of G.

The athletes of G range from track and feild sportsmen, basketball players, and even triathletes. These men and women come from all different races and backgrounds to name a few there is, Kevin Garnett, Payton Manning, Candace Parker, and many more.

To get up close and personal with these athletes visit, http://www.gatorade.com/default.aspx#athletes

Where did it come from??

Gatorade was created in Gainsville, Florida at Florida State University.Rescently, a museum, Cade Museum, named after the creator of Gatorade, Robert Cade, was built. This museum will have an exhibit named "The Birth of a Brand" which will go through the invention of the Gatorade Product. The museum hopes to promote creative and innovation. They are beginning many programs to improve the environment the world around them. The museum will also be available online so students all over the world can benefit from their exhibits.

How it works:

The vitamins in the beverage work in a person’s body to replace lost energy/electrolytes during physical activity. The electrolytes and carbohydrates work to restore the salts and water that exit the body through perspiration. This is why it is believed to increase stamina and overall performance. When Cade invented Gatorade he needed some people to test his product on. Sence he was a college student at the time he decided he would try it out on The Gators football team. This product proved extremely effective when it led the Gators to a 9 and 2 season and then to their first victory at The Orange Bowl. If it worked for the Gators it can work for everyone.

Ruffin McNeill Gatorade Bath

Its pretty safe to say that if you live in the United States you have seen the traditional Gatorade Bath where the team dumps a bucket of Gatorade on the coach after a big victory. It is said that the tradition was first started by the New York Giants in the mid 80's and is now a tradition practiced at almost all important football games. Now, bets are even being placed on what color the Gatorade will be at games like the super bowl.

Work Cited

Thompson, Chelle. How Did Gatorade Originate? N.p., n.d. Web. 13 May 2010. http://www.inspirationline.com/Brainteaser/gatorade.htm;.

Gatorade History. N.p., n.d. Web. 13 May 2010. <http://www.gatorade.com/ HISTORY/default.aspx>.

The Gatorade Company Fact Sheet. N.p., n.d. Web. 13 May 2010. http://www.gatorade.com/Content/pdf/2006_Gatorade_Fact_Sheet.pdf.

Raymond, Diane. "How is Gatorade Made?" Livestrong. N.p., n.d. Web. 13 May 2010. <http://www.livestrong.com/article/27298-gatorade-made/>.

E how. N.p., n.d. Web. 18 May 2010. <>.

Gatorade . N.p., n.d. Web. 18 May 2010. http://www.gatorade.com/%20.

Skeets, J. E. Yahoo Sports . N.p., n.d. Web. 19 May 2010.
Michael-Jordan-Gatorade-street-art-photos?urn=nba,176428>.

Jerry Slezak. N.p., n.d. Web. 19 May 2010. index.php?title=Advertising>.

The Cade Museum For Inovation and Invention . N.p., n.d. Web. 19 May 2010.
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"Gainsville, Florida." Chart. N.p., n.d. Web. 19 May 2010.
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