The Early Years of Gatorade

Research for Gatorade began in the early 1960's at the University of Florida. "In 1965, Robert Cade, a kidney researcher and professor of medicine, concocted a formula to combat dehydration" (Inspiration Line). It was first used in a 1967 game against Georgia Tech where the Gators crush Georgia and the coach proceeds to say "We didn't have Gatorade. That made the difference" (Inspiration Line).